Original instantly recognizable style and design that has a pronounced character and strong emotional context. You won’t mistake a BENU product for any other the first moment you look at one. Distinctive and sometimes provocative design almost instantly induces strong polarized emotions­­—you either love a BENU product or hate it, but you rarely feel indifferent. Bold, sometimes whimsical or even kitschy, but never ordinary or dull, the look of any BENU product wields an amazing power to unleash the child within. Whether you are a serious-looking senior executive at the top of your career, a strict and terrifying college professor, or an unbeatable lawyer who is dangerous to cross, BENU will evoke childlike emotions and fond memories. ­

We produce the material for our products in-house, creating it from scratch. Unlike many other manufactures, we neither sell our material nor buy it from third parties. This means that you won’t find such finish and material in any other brand except BENU.  

Each and every BENU product is one of a kind. Handmade production and our proprietary methodologies and processes ensure that every single item has unique patterns and colour combinations that can never be repeated. Such unique characteristics are usually attributes of luxury high-end products often made in limited editions, while with BENU, even with the models that retail for $98, you can be absolutely sure they are truly distinctive.